The post Is Your Crypto Marketing Agency Actually Driving PR Results, or Just Filling a Content Calendar? appeared first on Coinpedia Fintech News
Your agency sends a weekly report. Publication logos, impression counts, a content queue scheduled through next month. The deck looks full. Meanwhile, your protocol doesn’t appear when an investor asks Perplexity which Layer-2 to watch, and your latest raise got zero editorial pickup in CoinDesk or Blockworks. That gap, between marketing activity and marketing results, …